WELCOME TO SS HOUSE OF COUTURE @ss_hoc

THE HOUSE THAT SHEENA BUILT.

SS House of Couture, affectionately known as ‘SS HOC’ is the holy grail of couture fashion. The SS HOC line is the love spring of designer-stylist Ms. Sheena Cruz. The name pays homage to her two daughters Soraiya and Shayla, giving purpose to the line’s legacy.

SS HOC began as Dollhouse Couture in November 2013 as an haute couture line that graced the bodies of Erica Jean (LHH), R&B Singer Resia (@resiamusic), Michelle (PNB Show), R&B Singer Ensavi, model Jolie Dacosta, and urban artist Dynasty The King. Though the line was well sought after for celebrity closets, Sheena decided to transform Dollhouse Couture from just fashion into a legacy of creativity in SS House of Couture in 2017. 

SS House of Couture bursts with vibrant color, lavish embezzlements and living works of artistry that can be customized to any client’s liking. The line plays with fabric mix-matching such as chiffon and denim or patchwork on leather to enhance the visual experience of these traffic stopping looks! The versatility of the line’s sweaters and jackets breaks gender & class codes, offering an urban look by day or a sporty chic look by night for men and women. Custom dresses and accessories flow and contour all body shapes and sizes, creating looks of elegance and graced with female empowerment.

SS House of Couture items have been seen on the covers of Industry Rules Magazine (August 2015) and Fashion Gxd Magazine (February 2019, Summer 2019). Sheena was a sought-after panelist for the May 2019 Essence of a Boss by Essence Magazine and continues to speak at prominent entrepreneur events. SS House of Couture hosts a minimum of three Pop-Ups around New York City to engage and break bread with dedicated consumers and supporters. SS HOC was a requested participant for Miami’s 2018 Art Basel and returning at this year’s Art Basel from December 5th – 8th, showing the latest line. SS HOC is hosting its 1st Annual SS Fashion Expo in May 2021. There are vendor, sponsor, art dealers and designer opportunities available via request to [email protected]

The SS House of Couture included more transformations toward Sheena’s commitment to “Bringing your vision to life through thread & style” by expanding services from video/photoshoot styling to include designer consultation and red-carpet event wardrobe design. Sheena’s commitment to community birthed the SS House of Couture family event “Paint & Shop” and a fashion industry internship program for teens in the NYC shelter system. Delight yourself in more SS House of Couture website.

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